Celebrating One Year of Krua with Voysey Brands: Milestones and Achievements

HELSINKI, 7 April 2025 - One year ago, we embarked on a new chapter in Krua’s story, as the brand joined the Voysey Brands portfolio. Since then, our commitment to quality, authenticity, and attention to detail has only deepened — and today, we celebrate the milestones that have shaped this exciting first year.

From craftsmanship to finishing, every element of our process has been elevated. We've optimized production, enhanced the durability of our gold plating, and—most notably—ensured that every piece now carries our engraved logo. This small but meaningful detail reinforces Krua’s identity and the longevity of our creations.

For Diana, Krua’s founder and now Brand Manager within the Voysey Brands team, this year has marked a powerful blend of growth and continuity. “Being part of Krua’s next chapter has been an incredibly rewarding experience,” she shares. “I love being part of such a talented team while still having the freedom to think entrepreneurially and continue shaping the brand’s evolution with creativity and care.”

That same spirit of thoughtful evolution extended to our packaging, which was completely redesigned from the ground up. Every element was crafted to reflect Krua’s essence — from hand-drawn charcoal illustrations on product cards to custom suede pouches tailored to each category. The result is an elevated unboxing experience that protects and celebrates each piece.

Voysey Brands Managing Director, Marine Antikainen, reflects on the journey so far: “It has been incredibly rewarding to watch Krua flourish over this past year. The brand’s evolution reflects the passion and precision of the team, and it’s a joy to see our shared vision come to life in such a meaningful way.”

Looking ahead, we remain committed to innovation. Behind the scenes, we’ve been developing two new collections that will define 2025. These launches, set to roll out throughout the year, represent months of dedication, research, and love for detail — and we can’t wait to share what’s next.

For more information about product launches and to stay updated on the latest news, visit www.krua.pt or follow Krua Jewellery on social media.

For media inquiries or collaboration opportunities, please contact: press@voyseybrands.com