Krua was founded in 2019 by Diana Viegas Moreira and Laura Osorio Gómez. The brand, established in Portugal, is celebrated for its exquisite, handcrafted jewelry pieces that go beyond mere accessories to become true conversation starters. Each creation reflects a profound reverence for nature, transforming organic motifs and textures into elegant, wearable art, exclusively made in Portugal. Voysey Brands acquired the brand in 2024.

Krua by Voysey Brands – close-up of woman wearing sculptural silver rings and hoop earring, captured in warm light while styling her hair.
Krua by Voysey Brands – sculptural gold octopus ring featuring intricate tentacle detailing and ocean-inspired design.
Krua by Voysey Brands – woman in a vibrant silk slip dress with golden floral hair clip, capturing elegant styling from behind.
Krua by Voysey Brands – botanical-inspired earrings in contrasting gold and silver tones, showcasing textured leaf forms on a white background.

Brand Founder & Voysey Brands

Krua continues to flourish under the inspiring leadership of the founder Diana Viegas Moreira. With strategic support and resources from Voysey Brands, Diana passionately steers the brand, ensuring its unique vision and high standards are upheld. This powerful collaboration not only preserves Krua's authenticity but also amplifies its reach, paving the way for a brilliant future.

Krua by Voysey Brands – woman wearing matching sculptural silver ring and statement earrings in abstract floral design.
Krua by Voysey Brands – silver earrings and rings with organic textures, styled on wood with natural florals for a nature-inspired fine jewelry collection.

“Krua stems from my love for jewelry and cherished memories of my mom gifting me her precious pieces. These intimate moments, where love is passed down through treasured items, inspired me to craft timeless, quality pieces for future generations."

— Diana Viegas Moreira, Founder of Krua

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