Voysey Brands Acquires Krua
HELSINKI, 3 May 2024 — Voysey Brands is thrilled to announce its recent acquisition of Krua, a distinguished Portuguese brand renowned for its exquisite, handcrafted jewelry inspired by the beauty of nature. This strategic acquisition marks a significant milestone for Voysey Brands as it continues to diversify its portfolio with unique brands that embody exceptional craftsmanship and creativity.
Founded in Portugal, Krua has captivated the market with its one-of-a-kind jewelry pieces, each meticulously handcrafted to become not just an accessory, but a conversation starter. Made exclusively in Portugal, Krua’s creations reflect a deep reverence for nature, transforming organic motifs and textures into elegant, wearable art.
The decision to acquire Krua was sparked by an immediate recognition of its unique value and potential. "When I first encountered Krua’s collection, I was struck by the profound artistry and the tangible passion infused in every piece. It was clear from the outset that Krua was not just making jewelry; they were creating timeless pieces that speak to the soul," said Marine Antikainen the Managing Director of Voysey Brands. This sentiment is at the heart of Voysey’s mission to foster brands that not only lead in their markets but also inspire and connect with consumers on a deeper level.
By joining forces with Krua, Voysey Brands aims to amplify this distinctive brand’s reach and introduce its stunning nature-inspired collections to a broader audience. Voysey Brands is committed to maintaining the integrity of Krua’s creative process and production methods, ensuring that each piece remains handcrafted in Portugal to preserve its authenticity and quality.
"We are excited to welcome Krua into the Voysey Brands family and look forward to nurturing its growth while staying true to its roots and values. Together, we will continue to enchant customers around the world and redefine elegance with every piece crafted," added Marine Antikainen. Krua’s Founder Diana Viegas Moreira will stay on board to manage the brand and lead the creation of new collections, ensuring the continuity of Krua’s artistic vision and heritage.
The acquisition is effective immediately, and Krua will continue to operate under its esteemed brand name.
For media inquiries, please contact: press@voyseybrands.com
