2024: A Year of Growth – Voysey Brands’ Biggest Milestones and What’s Next
HELSINKI, 30 January 2025 – As we settle into the new year, we’re taking a moment to reflect on an incredible 2024 filled with strategic acquisitions, brand expansions, and groundbreaking sustainability initiatives. With a commitment to fostering innovation, craftsmanship, and timeless design, Voysey Brands has continued to solidify its position as a leading force in the luxury and lifestyle industry. Here are some of the key milestones that defined 2024 and a glimpse into what’s ahead.
Strategic Acquisitions: Expanding the Voysey Portfolio
In May, Voysey Brands made a significant move by acquiring Krua, a distinguished Portuguese jewelry brand celebrated for its exquisite, handcrafted designs. Known for its intricate craftsmanship and unique artistic expression, Krua now benefits from Voysey’s global platform while maintaining its founder-led creative direction. This acquisition reinforced Voysey’s mission to nurture brands that embody exceptional quality and timeless artistry.
Later in the year, in November, Voysey further expanded its portfolio by acquiring Magisso, a Finnish design brand recognized for its innovative and elegant home solutions. Magisso’s philosophy of transforming everyday items into extraordinary experiences aligns seamlessly with Voysey’s vision, marking a bold step into the luxury homeware segment. “From the first moment I encountered Magisso’s designs, I was inspired by their ability to bring beauty and ingenuity into the everyday,” said Marine Antikainen, Managing Director of Voysey Brands.
Brand Evolution: Fyn & Fia’s Expansion into Accessories
A highlight of 2024 was Fyn & Fia’s expansion beyond swimwear, as the brand introduced its first-ever handbag and jewelry collection in June. Known for its vibrant, coastal-inspired aesthetic, Fyn & Fia seamlessly translated its signature charm into luxury leather handbags and elegant jewelry. Designed with both functionality and sophistication in mind, these accessories offer versatile options for everything from casual beach outings to urban adventures.
Voysey also celebrated one year since acquiring Fyn & Fia, marking a successful collaboration that saw the brand flourish with Italian-made jewelry collections and continued innovation in high-end fashion. “Katie Beaulieu played a key role in bringing Fyn & Fia’s vision to life by organizing the stunning Tulum campaign, which perfectly captured the brand’s evolving identity,” said Marine Antikainen.
Innovation and Sustainability: Pioneering Cactus Leather in Fashion
In June, Voysey Brands announced an ambitious sustainability initiative—a development project in Mexico focused on creating handbags from cactus leather. This innovative material, derived from prickly pear cacti, represents a major step forward in the company’s commitment to environmentally responsible luxury.
By partnering with local farmers and material experts, Voysey is investing in sustainable fashion that maintains the elegance and quality expected from luxury goods. “We are thrilled to be exploring this innovative material,” said Antikainen. “Cactus leather is a significant step toward a more sustainable future for the industry, and we’re excited to bring this material to market through Fyn & Fia’s upcoming handbag collection”.
What’s Next for 2025?
As Voysey Brands moves into 2025, the focus remains on growth, expansion, and strengthening our position as a leader in high-end retail. Exciting developments on the horizon include:
A New Office & Showroom – Our newly designed headquarters in Helsinki, designed by renowned interior architect Joanna Laajisto, now features a showroom that offers an immersive experience of Voysey’s brands. This beautifully curated space reflects our commitment to craftsmanship and brand excellence, marking a significant step in shaping the future of luxury.
Exclusive Collaborations – We are actively engaging with brands to create limited-edition collaborative collections, bringing together the best of luxury craftsmanship and innovation.
Krua’s U.S. Debut – Krua will officially launch in the U.S. in 2025, alongside two stunning new jewelry collections that blend timeless artistry with contemporary design.
Fyn & Fia’s Iconic Bags in New Colors – The brand’s signature handbags will soon be available in an expanded color range, offering fresh takes on a modern classic.
With new milestones ahead, Voysey Brands continues to refine its portfolio, seek strategic acquisitions, and expand its global reach. 2025 will be a year of bold moves, elevating our brands to new heights while maintaining our commitment to excellence, craftsmanship, and innovation.
For media inquiries or collaboration opportunities, please contact: press@voyseybrands.com
