The Power of Collaboration: Working with Founders for Long-Term Success

HELSINKI, 24 March 2025 – At Voysey Brands, collaboration is at the core of everything we do. We deeply value the founders behind our acquired brands, working diligently to preserve their legacy and brand identity while positioning them for substantial growth. Our mission is simple yet powerful: amplify the essence of each brand through strategic resources, creativity, and market opportunities while maintaining the DNA of the brands.

One crucial element in achieving this balance between heritage and growth is the strong partnerships we form with visionary founders. Their insights, combined with our dedicated resources—extensive market access, innovative product collections, and our talented team—enable us to scale brands sustainably and authentically.

This approach strongly resonates with talented founders. Katie, founder of Fyn & Fia, described her experience in selling the brand, saying, "They didn’t want to just buy the brand out; they want to keep the brand I built and just grow off of it...they want to take the DNA and make it better." Katie’s trust in Voysey Brands has allowed us to successfully launch an exclusive Italian-made jewelry collection emphasizing timeless elegance and craftsmanship, as well as explore innovative and sustainable materials such as cactus leather.

Another example is our work with Krua, where we've focused on empowering the founder's ongoing involvement within the Voysey Brands team. Diana, Krua's founder, collaborates daily with our team, emphasizing this synergy by stating, "there were resources that I needed to make Krua bigger…Voysey Brands gave me the opportunity to stay with them and with Krua so we can creatively get Krua to another point." The team is preparing for Krua’s official U.S. launch this year, introducing two captivating jewelry collections.

Magisso, our latest acquisition, highlights our dedication to nurturing brands that embody innovation and artistry. Marine Antikainen, Managing Director at Voysey Brands, expressed her inspiration behind this acquisition: "From the first moment I encountered Magisso’s designs, I was inspired by their ability to transform ordinary items into extraordinary solutions. Magisso doesn’t just create products; they redefine how we interact with our homes, bringing beauty and ingenuity into the everyday." The founders of Magisso enthusiastically call this new partnership “a perfect match,” celebrating that "Magisso has this new home" and eagerly anticipating the next phase of innovation and growth.

We deeply believe in nurturing brands with thoughtfulness and dedication, believing this approach uniquely positions Voysey Brands as a leading house of brands for the 21st century. By strategically guiding each brand’s journey and leveraging our extensive resources, we ensure growth reinforces and celebrates brand identity.

We look forward to continuing our collaborations with visionary founders, blending our strengths to create lasting legacies. As we look to the future, our passion and dedication to founder-driven brands only deepen. If your brand is seeking a supportive and growth-oriented new home, we invite you to contact us to explore the possibilities!

For media inquiries or collaboration opportunities, please contact: press@voyseybrands.com